Jordan Intellectual Property Law, LLC

Property Firm

Cheryl L. Black

Washington, DC
Phone: 202.683.9317
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Cheryl L. Black, Senior Counsel to the firm, has broad experience in intellectual property matters as a former government lawyer, private practitioner and in-house counsel. She has extensive experience providing guidance and counseling on various aspects of domestic and international intellectual property portfolio management, with an emphasis on trademark strategy, preparation, prosecution, maintenance, licensing, and enforcement.

As a legal consultant and college instructor, Cheryl is passionate about equipping current and future entrepreneurs, lawyers and business leaders with an understanding of the volatility of law, such as intellectual property, privacy, and employment, caused by social media and other new and emerging technologies. With that understanding, she is able to help them develop risk management strategies needed to operate businesses in the twenty-first century.

Cheryl worked at the U.S. Patent and Trademark Office (USPTO), where she examined thousands of trademark applications as a Trademark Examining Attorney, wrote petition decisions, office policies and procedures and drafted regulations, including the rules to implement the Madrid Protocol in the U.S., as a Staff Attorney for the Commissioner of Trademarks, and advised the USPTO on policies, goals, performance, budget and user fees relating to the trademark operation as a Trademark Public Advisory Committee Member. In her role as principal for a mid-sized law firm in Richmond, Virginia, Cheryl expanded her IP practice to include trademark and copyright transactional and pre-litigation matters and was instrumental in the growth of the firm’s IP practice. As general counsel for a global multi-company private enterprise, she was responsible for all matters related to IP and also provided oversight, guidance and/or representation on employment, litigation, regulatory compliance, and data security issues and other legal matters.

Cheryl has spoken extensively on IP topics for various organizations and bar associations.


  • Juris Doctor, Georgetown University Law Center, 1990
  • B.S. Telecommunications Management, Ithaca College, 1987


  • District of Columbia
  • Virginia
  • Pennsylvania (Inactive)
  • U.S. District Court for the Eastern District of Virginia

Professional Awards

  • Virginia Business Legal Elite Intellectual Property, 2017
  • Virginia’s Leaders in the Law, 2015
  • U.S. Patent and Trademark Office Exceptional Career Achievement Award, 2006
  • U.S. Department of Commerce Bronze Medal Award, 2000

Selective Speaking Engagements

  • Co-Presented, “Demystifying the Illusion of Privacy in the Age of Social Media,” Richmond Bar Association, CLE program, May 2013
  • Co-Presented, “Trademark Confusion: Forward, Reverse, Initial Interest, Post-sale and Affiliation: Proving or Defending Against Infringement Under the Likelihood of Confusion Standard,” Legal Publishing Group of Stafford Publications Live Interactive Teleconference Program, May 17, 2012
  • Co-Presented, “Trademark Prosecution Best Practices” ABA IPL Spring Conference, April 2011
  • Presented, “Copyright Works: Who Owns Them, How to Protect Them, What Constitutes Fair Use of Them,” at NY Bar Law and Religion Program, October 29, 2011 and at Hampton University Ministers’ Conference, June 2010
  • Co-Presented, “A Practical Guide to Leverage Intellectual Property in a Green Economy,” National Black Chamber of Commerce, Annual Meeting July 2010
  • Co-Presented, “Business Owners Take Inventory: Intellectual Property is Too Valuable Not to Protect,” Virginia Hispanic Chamber of Commerce 2010 Workshop Series, April 2010
  • Co-Presented, “The Basic Facts About Patents and Trademarks,” Blacks in Government 21st Annual Training Conference, August 1999


  • Black C., “Court Relief Is Not Enough: Diligent Trademark Management Is the Best Defense Against Fraud Attacks” in The Primerus Paradigm, Spring/Summer 2010
  • Black, Cheryl L. and Brockman, Sharra, S., “Getting the Last Laugh Out of Trademark Parody” in Landslide, a publication of the ABA IPL, January/February 2012


  • Academy of Legal Studies in Business
  • American Bar Association, Section for Intellectual Property Law
    • Trademark Review Editor, Landslide Magazine Editorial Board, 2013-15
    • Chair, Trademark Inter Partes Committee, 2012-13
  • International Association of Privacy Professionals
  • Virginia State Bar Faculty, Harry L. Carrico Professionalism Course, 2013-16
  • Virginia Bar Association, 2008-17
    • Member, Board of Governors, 2014-16
    • Chair, Law Practice Management Division, 2014-16
  • Greater Richmond Intellectual Property Law Association (GRIPLA)
    • President 2011-12


Cheryl is a mentor and coach to post-millennial young adults (including her own sons) who want to live powerfully and communicate effectively in their professional and personal relationships. She enjoys participation in acting classes and theatre showcases, and has joined the growing number of active adults in the U.S., including her husband, who play pickleball as their lifetime sport.

1701 Pennsylvania Avenue NW, Suite 200, Washington, D.C. 20006 | Phone: 202.683.9317